Hospitality Consulting

The Clarity Affect provides instant global networks, integrated marketing platforms, customized travel solutions, and consulting advice for boutique hotels and inns, resorts, and destinations throughout North America and the Caribbean. Whether you’re looking to enter new markets, build market share, or investigate future trends, we will guide you in navigating today’s opportunities while reducing challenges.

 

Open doors to long term innovation + more sustainable operations.

We will identity your strategic position by determining what services you need and what audiences to target. When obtaining a property/destination, we take pride in the formula that allows us to work with you as influencers and brand ambassadors. We empower you and your staff to align with your strategic vision and gain in-depth knowledge of guest expectations. Providing outstanding comprehensive services and customized solutions, we will increase demand and revenue, decrease costs, and improve quality delivery. Partnering with us as your on-going consultant, your action plan may include:

 

  • Property assessment to create and align with a 1, 2, or 3 year strategic plan

  • Brand identity and awareness

  • Marketing and communications

  • Social media strategy

  • Identify new markets and business opportunities

  • Employee wellness program

  • Sales plan and representation throughout North America and the Caribbean along with international trade development

  • Networking and market presence to build relationships with key sales influencers

  • Development of local authentic travel experience

  • 1:1 training sessions for hotel executives

  • Management guidance, employee training, and team building workshops

Our Process

1. Conduct property/
destination analysis

2. Prioritize objectives

3. Align the positioning

 

4. Deliver a strategic plan

5. Implement and manage

6. Measure and revisit

Explore our 90-day Hospitality reboot

In 90 days we will find what services you need and which audiences to target to develop an action plan and bring your hotel or destination into a new realm. Your reboot includes:

  • Full property analysis

  • 6-month strategic plan

  • Employee training plan

 
Hospitality global network, strategic plan, and employee training | The Clarity Affect | | Claire Burgess

Thoughts, Actions + Results

Hospitality Testimonials

“Claire is a dedicated leader with a sincere passion for every project she works on. In addition to her strategic and innovative ideas, she has a positive approach to confronting any challenge that arises. I learned so much from Claire during our time working together and would highly recommend her to any organization.”

— Elizabeth O’Keefe, Marketing and Design Manager, The Catered Affair

“I had the pleasure of working with Claire Burgess during the re-branding of our hotels, restaurants, and event spaces. Her aptitude for marketing as well as brand development is excellent. Her property assessments and strategic plans were well developed and quite thorough. She brought a vitality and energy that was most welcome. Her fresh ideas and enthusiasm for our brand helped to make this project a success. I would not hesitate to recommend her services to others.”

— Andrew Marconi, Cohasset Hospitality Partners/The Catered Affair

“As a small boutique hotel, only in business for six months we were floundering. With Claire’s help we got an Orbitz blog and a write up in Up Scale magazine. The new year has seen bookings sky rocketing, both for rooms and events. Her ability to train, manage, guide and get the best out of people is not to be under appreciated. Working in a third world country is not easy but Claire succeeds. The staff and clients love and respect her. She has been instrumental in bringing us yoga retreats, weddings and other events. Her ideas are innovative, creative and very cost effective. In conclusion, all the lunatics at Luna Sea Inn say thank you!”

— Linda Chidester, Owner, Luna Sea Inn

“I have worked alongside Claire for many years, promoting a variety of hotels and destinations. Specifically, she was an integral part of promoting the Turks & Caicos Islands to the marketplace, representing and launching many new hotel programs, including Royal West Indies Resort. I recommend hiring Claire with great enthusiasm for any integrated marketing and public relations needs.”

— Sherry Hall, Senior Account Manager - Hotel Chains at Apple Leisure Group

“Claire was instrumental in helping us with our rebranding efforts as well as helping us get exposure to different media outlets. We were very busy with day-to-day operations, and going through a major renovation project and couldn’t have achieved our growth without her. Claire was always there when we asked for advice, suggestion and help on anything. She honestly and sincerely cares about you and your business. We love Claire and highly recommend her to anyone in hospitality with marketing needs.”

— Brian and Julie Sullivan, Bear Mountain Inn and The Barn

“Claire’s insight and methodology have been invaluable in supporting my brand and public relations strategies. As travel industry partners, it is a pleasure to team together!”

— Joyce L. Gioia, "USA TODAY" First Road Warrior of the Year and President/CEO The Herman Group of Companies, USA

“Claire was an important member and asset to our tourism promotion team. Her commitment and skills set afforded us an opportunity to grow awareness of the destination and expand our market share.”

— Bob Adduci, Past Executive with Government of Ontario, Canada , Ministry of Tourism (Present-Executive, Boston Globe Media)

“Claire did an outstanding job in planning DHC (Caribbean resort properties) hotel promotions with TNT Vacations; which lead to doubling our sales to Aruba, St. Marten, and Jamaica to name a few Island destinations with our charter and scheduled air programs. She was extremely proactive in following destination trends, competition, and consumer demands for her hotel partners. She did an exceptional job in providing hotel sales training to our reservation staff and consumer trade shows and since day one, was an exceptional contract negotiator. Her drive and enthusiasm is contagious and delivery is spot-on.”

— Sherry Hall, Senior Account Manager - Hotel Chains at Apple Leisure Group

“Working with Claire was a very positive experience. She was driven and set clear marketing objectives. She is well respected among her colleagues and has a good rapport with business partners. It’s apparent from her recent successes that Claire’s entrepreneurial style and insight have made her a well-rounded business consultant.”

— Aracely Sansone, VP, Marketing at Divi & Tamarijn Aruba All Inclusive’s

Invest in yourself. Invest in the future.
Get in touch.